- My involvement:
Press Association Training the leading provider of journalism and media training in the UK. We were absolutely delighted when they approached us while I was at Definition to design and build a promotional website to boost applications for their prestigious Foundation Course for young journalists.
We first built a basic working website prototype, allowing the client to see clearly how the website would work. We then proceeded with visual design – our first attempts were, frankly, a little too funky/edgy, so we regrouped to create a design that looked fresh, young and modern, whilst maintaining a broader appeal and reflecting the quality of the course itself.